Opt-out Mechanism

SDK Integrations

Do Not Sell Flag

Suppose you directly integrate using the InMobi SDK. In that case, you can indicate to InMobi and their ad tech partners when a resident from the United States opts out of the sale of their personal data by using the do-not-sell flag at the request level.

You must handle the indication of user opt-out through the do-not-sell flag by setting its value to true or false:

• If you want to opt out of interest-based advertising, set the do-not-sell flag to true.
• If you don't wish to opt out of interest-based advertising, set the do-not-sell flag to false. If you don't set the value, it picks up false by default.

You can set this flag at a request level as follows:

iOS

[IMPrivacyCompliance setDoNotSell:YES];

IMPrivacyCompliance.setDoNotSell(true)

Android

InMobiPrivacyCompliance.setDoNotSell(true) 

InMobiPrivacyCompliance.setDoNotSell(true)

US Privacy String

Alternatively, InMobi SDK supports the IAB (Interactive Advertising Bureau) U.S. Privacy String.

The IAB developed the U.S. Privacy String in response to the California Consumer Privacy Act (CCPA) rollout in 2020. Like the IAB TCF (Transparency Consent Framework) in Europe, the U.S. privacy string is a cookie that stores information about disclosures made and choices selected by website visitors regarding their consumer rights. Publishers and advertisers then use this cookie to pass information to their downstream framework participants or technology partners. This ensures the website visitor doesn’t have to opt out multiple times and creates a limited-service provider contract when consumers visit the digital property.

The U.S. Privacy String contains:

• General Metadata: Information about whether or not the U.S. Privacy Regulations apply to the consumer.
• Explicit Notice: If an “explicit notice” legal disclosure has been established, the U.S. Privacy String will note this.
• Opt-Out: Details if the consumer has opted out of selling their personal information.

To notify InMobi when a U.S. resident opts out of the sale of their personal data by using the IABUSPrivacy_String, follow the below guidelines:

iOS

[IMPrivacyCompliance setUSPrivacyString@""];

IMPrivacyCompliance.setUSPrivacyString("")

Android

InMobiPrivacyCompliance.setUSPrivacyString("")

InMobiPrivacyCompliance.setUSPrivacyString("") 

oRTB Integrations

If you monetize with InMobi using an oRTB connection, follow the oRTB specification to pass the US Privacy string consent to InMobi in the Extension Object.