Getting Started

Welcome to InMobi

Your go-to resource center for effortlessly monetizing your apps and websites with InMobi is here. This comprehensive guide will take you through every step of the onboarding process—from creating and configuring your account to maximizing your earnings potential. You'll also find essential information on compliance initiatives and key guidelines to ensure successful and sustainable monetization as an InMobi publisher. 

Here is your onboarding checklist:

1. Create InMobi Account
2. Add Inventory
3. Configure Payments
4. Integration
5. Test Your Integration

For any assistance, contact us through the Chatbox or reach out to your Customer Success Manager.

Now, let's get started.

Create InMobi Account

Sign up

1. Click here to visit the Sign-Up page.

   

2. Select Create Account and fill in details such as your name, company name, email address, etc.

   

3. Click Create Account. You will receive a verification email from InMobi to same the email address you provided.

   Note

   If you are unable to find the verification email in your inbox, check your Spam folder. If you haven’t received it, click Resend Email on the Sign-Up page and enter your email address.

4. Click Get Started in the verification email. Your browser directs you to set your password.

   

5. Enter your new password and click Set password. Your browser redirects you to the InMobi Login/SignUp page.

   

You have successfully signed up with InMobi. You can now login to your account with your new credentials.

Log in

1. Click here to visit the InMobi Login/Signup page.
2. Click Log In.
3. Enter your email address and click Next.

   

4. Enter your password and click Log In. You will be redirected to the homepage outlining the main steps you need to follow to set up your account.

   

Add Inventory

You must add at least one placement and ad unit for your apps or websites to generate ad revenue. A placement is a place and time displayed on the ad in your app, and the ad unit is the ad format. It is recommended to create multiple ad units to provide a varied user experience and sell more impressions.

Add Your App/Website

To register your published app, website, or unpublished app with InMobi, follow the instructions below.

1. Select Inventory Inventory Settings from the left navigation panel.
2. Click Add Inventory and select an inventory channel from the drop-down menu.

   

   • Mobile App: Enter your app's App Store or Google Play Store URL.

     

   • Unpublished App: Click the link next to 'App not published on Google Play Store or Apple App Store?' on the app details page.Enter details such as the App Name, Operating System, Category, and Rating.

     

   • Mobile Website: Enter details such as website URL, Name, Category, and Rating.

     

   • CTV App: Enter details such as App URL, Name, Bundle ID, Operating System, Category, and Rating.

     

3. Click Continue.
4. In the Compliance and Privacy section, select an appropriate setting to declare your app’s audience and update your Child Privacy Compliance setting. For more information, see Children’s Privacy Compliance.
5. To allow InMobi to collect and use the location data of your users, select Yes under the Location Permission section. 

   Note

   If you need help editing your compliance settings, contact [email protected].

6. Click Save and Create Placements.

You have successfully added your app or website.

Create Placements and Ad Units

To create a new placement, follow the instructions below.

1. Once you've added your inventory, you must add a new placement. 
2. Select the Ad Unit and enter Placement Details. For more information about ad unit types, see Ad Units.

   

3. Click Create Placement. Once done, you can view the respective ad unit down below the page. Click Edit to make changes to the placement.

   

You have successfully created an ad unit and placement. Repeat the above steps to create multiple ad units.

Configure Payments

Update company and billing information

You must update your company details and payment information to receive payments from InMobi. Follow the steps below to configure payments.

1. Select Finance Payment Settings Payment Information, from the left navigation panel.
2. Enter the required details.

   

3. Click Proceed.

You have successfully updated your company and billing information.

Select a preferred mode of payment and manage payouts

For payments to be made to you, you must add a mode of payment. You can receive your payouts via Electronic Fund Transfer or PayPal. To add your preferred mode of payment, follow the instructions below.

1. Select Finance Payment Settings Payout Settings.
2. Before you add a payment account, select a payment country.
3. Click Add a payment account and select your desired payment method from PayPal or Electronic Funds Transfer.

   

4. You can add multiple payment accounts. However, you can set only one of the payment accounts as your primary bank account for the payouts. The modes of payment vary based on the payment country selected.

Upload Tax Documents

You must upload the tax forms depending on the payment country.

• India or Singapore: You should upload the GST details if the Payment Country is India or Singapore.

  

Set a minimum payment threshold

We can process payments once your cumulative earnings exceed the minimum payment threshold set. The threshold range must be between $300 - $10000.

Integration

Method 1: Via InMobi SDK

Since you have already set up your account, first placements, and ad units on the InMobi UI, your next step is integrating the InMobi SDK into your app. It gives you access to InMobi’s exchange and ad network technology to serve in-app ads.

It is recommended that you always update to the latest version of our SDK to take advantage of newly launched features or performance fixes we might introduce.

Click here to download the latest InMobi SDKs (iOS and Android). You can review our integration guidelines for iOS and Android.

Method 2: Third-party Mediation

Mediation is a monetization solution that allows app developers to manage and optimize multiple advertising partners with just one SDK integration. Mediation gives publishers access to demand through multiple ad networks, creating an arena where the networks compete to serve their ads.

To integrate InMobi as a demand source on third-party mediation platforms, you must integrate the InMobi SDK adapter. You can integrate InMobi with:

• Unity
• Mopub
• Google Admob
• AppLovin MAX
• Unity LevelPlay
• Fyber

For more information about our integrations and the available formats, see Third-party Mediation Platform.

If you wish to use InMobi as your primary mediation platform, we recommend you to see Getting Started.

Audience Bidding

Header bidding goes by many names. At InMobi, we call it Audience Bidding. Essentially, Audience Bidding is in-app header bidding. It allows publishers to sell their inventory in a unified auction where ad sources bid for each impression in real time.

Publishers can enable Audience Bidding with InMobi as a demand source using all major header bidding solutions in the market, including:

• Amazon Publisher Services via Transparent Ad Marketplace (TAM)
• Prebid (via oRTB endpoint)
• Applovin Max (via SDK)
• Mopub (via SDK)
• Unity LevelPlay (via SDK)
• Fyber (via SDK)

For more information, see our Audience Bidding integrations.

For more information on the Open RTB integrations, see oRTB integrations.

Test your Integration

Testing your integration is an important step for successful onboarding. We recommend testing your integration to ensure that placements and ad units are correctly displaying across your app without affecting the live traffic. To start testing using our Sandbox Testing tool, follow the instructions below.

1. Select Integration Integration Testing.
2. Click Add Test Device.

   

3. Enter the required information such as device type, platform, name, and advertising ID. Click Add Device.

   

You have successfully added a device for testing your integration. If you come across any issues, contact our support team to start troubleshooting your integration.

Best Practices

To maximize your monetization with InMobi, it is strongly recommended that you implement our best practices listed below.

• Adding InMobi as an authorized seller to your app-ads.txt file is recommended to protect your inventory and let your buyer know which sellers have legitimate access to selling your in-app inventory. The same applies to mobile web with ads.txt. Not completing this step will limit the number of DSPs able to buy your inventory.
• Additionally, ensure that you add your Domain when registering your App or Website, as highlighted in Step 2 above.
• Make your inventory compliant with all the privacy initiatives:
  • GDPR: Use a Consent Management Platform (CMP) to manage consent for your EEA users and safely transmit user preferences through the Transparency Consent Framework 2.0 (TCF 2.2). Learn more about our GDPR Guide for Publishers.
  • Update to iOS 14.5 and above and ATT: For more information, see Surviving and Thriving in a Post-IDFA World.

• Select your desired settings from the Block Settings drop-down list if you have already configured your block settings. For more information on how to configure your block settings, see Block Settings.